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POSTGRADUATE CERTIFICATE

CREATIVE ENTREPRENEURSHIP & ENTERPRISE DEVELOPMENT - CEED

LEVEL 9 (30 ECTS)

24 Jan – 29 Apr 2022
Applications are now closed for the current programme run. The next round of applications will be in Q3 2022. Please register your interest and we will get back to you for the next programme run.

CEED

Discover \ Start \ Connect

High growth creative entrepreneurship start-up programme to inspire and engage the next generation of dynamic Creative Digital Entrepreneurs.

The CREW CEED incubation programme will help turn a creative idea into a sustainable business in a variety of disciplines (TV & Film, Virtual Production, Games, Animation, Content Development, Digital Arts, Immersive Technologies, Digital Design, Creative Technologies & more).

The programme will break down barriers to the start-up world by demystifying the jargon around entrepreneurship; and sharing toolkits and processes to give creatives the power to respond to fast change and cultivate resilience.

Through this process you will be encouraged to test. Iterate. Adjust. You will build your company knowing real market needs, based on feedback and in-depth research.

This programme is completely free for successful applicants with support from the Department of Business, Enterprise & Innovation’s Regional Enterprise Development and our partners.

WHO

  • For Creative Digital Entrepreneurs with an idea they are actively testing in the market, start-ups newly entering the marketplace, students planning a company launch.
  • Business less than 18 months old
  • Applicants from anywhere in Ireland may apply but priority may be given to those who live along the Atlantic Economic Corridor and the western region.

WHAT

  • Part time blended learning 12-week programme
  • Individual mentoring – matched to individual needs.
  • Networking – peer learning – community building
  • Hub accommodation – incubation space

WHY

  • Help to accelerate the start-up process
  • Identify market opportunities
  • Develop and pitch business model
  • Broaden your network

COURSE CONTENT

The part time course is made up of 3 modules, totalling 30 ECTS and delivered over a 4-month period commencing in January 2022

Module 1 | Creative Ideation

  • Creative practitioners as entrepreneurs
  • Design Thinking
  • Creativity & Innovation – Evolution of innovative ideas
  • Critical Thinking & Problem Solving
  • Value Creation & Value Proposition
  • Business Model

Module 2 | Market Strategy

  • Market Strategy – Product Market Fit – Market size
  • Customer Value – Acquisition Strategy – Journey
  • Storytelling
  • Managing IP – unlocking the value of your creativity
  • Presentation & Sales
  • Market Entry

Module 3 | Creative Venture Planning

  • Project based business plan development
  • Business models for the creative industries
  • Leadership Development
  • Budgeting & Financing options
  • Corporate Governance
  • Storytelling – Making the Ask – Pitch Deck

OUTCOMES

At the end of the programme, each successful participant will have:

  • Launched a viable start-up (MVP stage)
  • Professional pitch to the ecosystem of potential investors, partners & creative industry peers   
  • Entrepreneurial skills and mindset development
  • Enhanced network and social capital
  • Improved confidence, motivation to work, flexibility, willingness to learn and mindset for work
  • Developed viable solutions for real-world needs
  • Portfolio Project Final Report – online profile and article for each entrepreneur’s journey
  • A vibrant community of practice in the creative digital space

ADMISSION REQUIREMENTS

The postgraduate certificate will be open to those with:

  • Level 8 honours degree (or equivalent)
  • RPL (Recognition of Prior Learning) will apply in certain circumstances
  • A background in the Creative Digital Industries
  • Completed expression of interest form

WHY CHOOSE THIS INCUBATION PROGRAMME?

Turn your creative digital start-up into a successful business.

This programme is ideal for entrepreneurs building businesses in innovation and creative fields including TV & Film, Virtual Production, Animation and Gaming, Content & Media, Immersive Technologies, Fashion Tech, Digital Design & more.

This fully funded programme will provide entrepreneurs with essential knowledge and insights into pathways to business growth and sustainability & provide creative visionaries with the guidance they need to succeed.

Additionally, there are regular opportunities to speak with entrepreneurs, creatives, and mentors who will provide constructive input on your business.

  • Two teaching sessions per week
  • Exclusive community and networking activities
  • Professional, one-to-one project mentorship
 

FAQ

12 weeks in total – January the 24th to April the 13th

Module 1 (M1): Creative Ideation: 4 weeks
Module 2 (M2): Market Strategy: 8 weeks (until the end of the programme)
Module 3 (M3): Creative Venture Planning: will run in parallel to Module 1 and 2 for the entire duration

4 hours of seminars covering the topics delivered by GMIT + CREW: Monday + Wednesday 4-6pm

Approx 3 hours of additional activities including:

  • Completing coursework
  • One-on-one chats with programme director
  • Guest speakers from the creative digital area and other relevant areas of interest
  • Mentorship from an experienced expert
  • M1:  Continuous Assessment + individual project
  • M2: : individual project + presentation
  • M3: individual project + presentation