For Creative Digital Entrepreneurs with an idea they are actively testing in the market, start-ups newly entering the marketplace, students planning a company launch. Business less than 18 months old only.  Applicants from anywhere in Ireland may apply but priority may be given to those who live along the Atlantic Economic Corridor and the western region.  



Transform your creative digital start-up into a successful business with our fully funded programme. Ideal for entrepreneurs in innovation and creative fields, this programme offers essential knowledge, insights into business growth and sustainability, and guidance to succeed.

Course Content

This part-time course consists of 3 modules, totalling 30 ECTS (Level 9) and delivered over an 8-month period starting in September 2023.

Module 1

  • Creative Ideation  
  • Creative practitioners as entrepreneurs  
  • Design Thinking for Entrepreneurship  
  • Creativity & Innovation   
  • Critical Thinking & Problem Solving  
  • Value Creation & Value Proposition  
  • Customer Discovery  

Module 2

  • Market Strategy  
  • Product Market Fit, Size & Entry  
  • Customer Value, Acquisition Strategy  
  • Storytelling  
  • Managing IP, unlocking the creative value
  • Presentation & Sales  

Module 3

  • Creative Venture Planning  
  • Project based business plan development  
  • Business models for the creative industries  
  • Leadership Development  
  • Budgeting & Financial Projections  
  • Corporate Governance  
  • Pitching and Making the Ask


  • Induction: Mid-September 2023*
  • Start Date: September 2023*
  • End Date: May 2024*
  • Duration: 30 Weeks
  • Delivery: In-person & online (Two online teaching sessions per week; Monthly in-person symposia at ATU Galway City campus; Exclusive community and networking activities; Professional, one-to-one project mentorship).


  • Level 8 honours degree (or equivalent).
  • Recognition of Prior Learning applicable in certain circumstances.
  • Background in Creative Digital Industries.
  • Completed expression of interest form.


  • Launch a viable start-up (MVP stage).
  • Deliver a professional pitch to industry partners & peers.
  • Develop an entrepreneurial mindset and skills.
  • Enhance their network and social capital.
  • Gain confidence, motivation, flexibility, and a willingness to learn.
  • Develop viable solutions for real-world needs.
  • Join a vibrant community of practice in the creative digital space.

Are you ready to find out more?

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