Join us for a morning of networking and conversation as Keith shares insights from his creative journey, the evolution of sonic branding, and why sound is becoming an essential part of how brands connect with people.
Keith Lawler is a creative director and sonic branding specialist who helps make brands memorable through distinctive sound and advertising.
Across an 18-year international career, Keith has worked with agencies including VML, Saatchi & Saatchi and TBWA Worldwide, creating work for brands such as Heineken, Google, Vodafone, Adidas, An Post, PlayStation, Nissan and The National Lottery.
Today, he runs two independent creative businesses. LAUDHAUS is a specialist sonic branding studio, using strategy, music and sound to build distinctive audio identities for brands. Keith Lawler & Co works across advertising, brand and culture, bringing together bespoke creative teams around each project.
His work has been recognised at Cannes Lions, the New York Clios, D&AD, Eurobest, the Effies, International Sound Awards and the Transform Awards, alongside more than 24 ICAD Awards and six Sharks.A former touring musician as well as a creative director, Keith’s work sits naturally between music, ideas and commercial creativity.
