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AI for Creative Business Growth

An applied online course for creative entrepreneurs to use AI to power business workflows. Participants will learn core competencies including automation (effective prompting to offload tasks), augmentation (dialoguing with AI as a creative thought partner), and design one real workflow in their practice. This course involves using AI-supported methods and multiple AI tools in hands-on practice with real work. Participants will leave with a future-state business process defined, exercises and templates to further develop their methods, and a 90-day adoption plan. 
Application closed

Delivery

Workshop 1

Friday, March 20 2026

2pm – 5.30pm

Practice week

March 21 - March 31 2026

with 2 x office hours

Workshop 2

Wednesday, April 1 2026

2pm – 5.30pm  

Facilitator

Ann Conway

(Amplify Design)

Ann Conway is a design strategist working at the intersection of human-centered design, customer experience, and artificial intelligence. She is the founder of Amplify Design, a customer experience strategy studio that partners with organizations to design customer-centered services and growth strategies. Ann teaches AI for Strategic Research and consults with design professionals and teams on how to use AI to transform their work.

Learning Outcomes  

1.

Identify high-leverage opportunities for automation (offloading repetitive tasks) and augmentation (expanding creative and strategic capacity) that can support business growth.

2.

Design and document a future AI supported business workflow (e.g., marketing, proposal writing, growth strategy)

3.

Apply critical skills of effective communication with AI, giving appropriate context, judging quality and accuracy of AI output, and ideating with AI as a thinking partner. 

Details 

This course is designed specifically for creative entrepreneurs. It addresses common issues and concerns in the creative industries around AI, while guiding participants to develop the skills and knowledge to use AI to power business workflows.

Participants are interested in using AI to increase their reach, gain efficiencies, or support their creative thought process. They may have questions or concerns about maintaining the quality and rigor of their work with AI but are willing to experiment with evaluation methods and developing quality standards. 

Course Structure 

Format: 2 live classes (3.5 hours each) + 1 practice week (async) with coaching 
 
1) Pre-work (2–3 hours) 

  • Map your current business processes
  • Identify goals and pain points in the current process 

 
2) Class 1: Design your AI-supported workflow 

  • Framing: Where AI helps in creative businesses (sales ops, pre-production, asset management, post, content ops, finance/admin) 
  • Discussion: Participant goals for applying AI to business processes 
  • Core skills foundations such as:
  • Communicating with AI (Automation): task decomposition, role setting, constraints, guardrails
  • Thinking with AI (Augmentation): idea expansion/refinement, challenging assumptions, adapting messaging for different contexts
  • Evaluating AI (Discernment): accuracy, reasoning quality, performance checks
  • Hands-on labs:
  • Turn one manual process into an AI-supported workflow
  • Draft an individual Experiment Brief for the practice week


3) Practice week (async + coaching) 

  • Participants run an experiment on live work (e.g., pitch deck, feature backlog grooming, content pipeline, estimate creation, client onboarding pack)
  • 2 x 1 hour coaching office hours


4) Class 2: Future process + adoption plan

  • Share experiment results and insights
  • Demo + peer review 
  • Calculate impact: hours saved, cycle time, win-rate or a quality proxy 
  • Define the future process: roles/RACI, SOPs, checklists, tool config, costs 
  • Adoption plan: disclosure/crediting/IP, training, documentation, pilot timeline 
  • Next actions: select a second workflow to scale + checkpoints

Deliverables for Participants

  • CLIMB Methods Playbook (prompts + instructions for sample workflow tasks)
  • Self-led exercises including:
  • Communicating with AI (Automation): rewrite weak prompts using best-practice guidelines
  • Thinking with AI: 9 AI dialogue practices + practice conversation exercise
  • AI Evaluation Toolkit: 12 methods to assess quality and accuracy
  • Diligence Checklist + Value Statement: disclose how AI is used responsibly and what remains human-led 
  • Future-state process + 90-day adoption plan 

Course Fee

The course fee is €200. 

The course is being offered to the SME at 20% of the market rate (the full programme is valued at €1000) with the remaining 80% supported by Enterprise Ireland Smart Region scheme. In order to avail of this discounted rate, all applicants are asked to confirm that they have the appropriate De Minimis balance to accept the support. More information on De Minimums State Aid can be found here: State Aid | Enterprise Ireland

Eligibility

This course is suitable for creative entrepreneurs and small studios building businesses in fields such as film, game design, digital design & creative tech, and others who have experimented with AI, but are ready to learn best practices and standardize their work.

Application Closed
CLIMB is co-funded by the Government of Ireland and the European Union through the ERDF Northern and Western Regional Programme 2021–27.
Supporting creative enterprise and driving innovation, entrepreneurship and collaboration for sustainable growth’
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