This 1-day course is for entrepreneurs and businesses in the creative industries who want clarity, focus and momentum as they grow their publicity, public relations and marketing. Starting with publicity & PR, participants will learn how to use storytelling and strategic outreach to increase visibility, build credibility and sharpen their brand’s message. The second part of the course builds on participants’ existing marketing foundations, with a focus on strategy and planning for success.
Participants will leave with practical publicity and marketing roadmaps, including templates and planning tools that can be applied immediately. The course also includes a follow-up 1:1 online mentorship session on publicity and brand reputation, tailored to your business needs and growth goals.
Tuesday, October 20 2026
9.30am - 4.30pm
TBC
Follow-up 1:1 online mentorship
(Cróna Esler PR & Marketing)
Cróna Esler is the Owner and Managing Director of Cróna Esler PR & Communications – a bespoke public relations and communications firm, offering a broad range of specialised and client-specific services. Cróna works with clients across diverse sectors to develop compelling messaging, build awareness and credibility, protect reputation, foster trust, and shape perception both internally and externally.
Cróna has spent more than 20 years working across journalism, public relations and communications and combines newsroom experience with strategic advisory work, supporting clients as they shape their message, protect their reputation, and tell their story in a way that resonates. She is also a mentor with CREW & the Local Enterprise Office (LEO) in Galway.
(Manzor Marketing)
Jane Manzor is an award-winning marketer with over 25 years of industry experience, working with national and international brands.
In 2016 Jane established Manzor Marketing to help SMEs grow their sales through the tools of strategic and digital marketing. Manzor Marketing works with a broad range of clients in industries such as food and drink, hospitality, design and craft, product and services marketing. She is a passionate marketer and her goal with clients is to demystify marketing, whilst delivering commercial results for their brands.
Jane is a mentor with organisations such as Enterprise Ireland, Intertrade Ireland, Skillnet Ireland and several Local Enterprise Offices. She is also a mentor with Mentors Works through the Small Firms Association.
Shape and sharpen brand messaging for maximum impact
Translate messaging into PR angles & story-led outreach that builds reputation and trust
Clarify commercial positioning and authority
Identify the most effective marketing levers for your stage of growth
This is a two-workshop course delivered across 1 full day, with participants actively working on their own business throughout. The two workshops connect directly: The morning session sharpens your message and PR approach, and the afternoon session turns that clarity into a focused marketing strategy and plan. Participants will also have the opportunity to avail of 1:1 mentorship on your brand’s messaging and publicity approach.
Workshop 1: Publicity & PR – Sharpening Your Brand Message For Exposure
Facilitator: Cróna Esler
Focus: Storytelling, message control, credibility building, and practical PR outreach foundations.
Topics covered:
Workshop 2: Marketing Strategy & Planning for Growth
Facilitator: Jane Manzor
Focus: Move beyond “posting and promotion” into strategy, positioning, and a repeatable execution plan.
Topics covered:
Participants can also avail of an online 30-minute session with facilitator Cróna Esler after the course, tailored to address each individual’s messaging and publicity approach, and their current media footprint/reputation priorities.
The course fee is €200.
The course is being offered to the SME at 20% of the market rate (the full programme is valued at €1000) with the remaining 80% supported by Enterprise Ireland Smart Region scheme. In order to avail of this discounted rate, all applicants are asked to confirm that they have the appropriate De Minimis balance to accept the support. More information on De Minimums State Aid can be found here: State Aid | Enterprise Ireland
This course is for creative entrepreneurs and SMEs who have marketing ‘basics’ in place and want to:
