Resilience and Diversification in the Digital Creative Industries

This is a 1-day course consisting of 2 workshops. The morning workshop focuses on mitigating risk and building resilience in uncertain economic environments, while the second workshop looks at growth and planning through diversification.    

Workshop 1: Risk, Resilience and Diversification 

In this part of the course, participants will cover: 

• Understanding Risk in Creative Businesses – identifying the main risks facing creative businesses and where the business is most exposed  
• Risk and Mitigation Planning – prioritising risks and putting simple actions in place to reduce their impact  
• Scenario Planning for Uncertain Markets – planning for different future outcomes and how they affect revenue, costs and cashflow  
• Margin Protection – understanding break-even point, where profit is lost, and how to protect margins as the business grows  
• Building Resilience Through Diversification – exploring ways to diversify income, customers or markets without damaging profit  
• The Ansoff Growth Matrix – using a simple tool to assess growth options and understand their risk levels. 

Workshop 2: Customers, Growth and Planning Ahead 

Participants will also explore: 

• International Growth and Export Readiness – assessing when and how to grow into new markets with reduced risk  
• Understanding Your Future Customer – gaining deeper insight into future customers to support better pricing and positioning  
• Flexible Business Models – making the business more stable by reducing dependency and stress-testing break-even  
• Trends, Change and Pricing Pressure – understanding market changes and protecting value without competing on price  
• Financial Resilience and Decision-Making – using cashflow and break-even to make better decisions in uncertain conditions  
• Creating a Resilience and Growth Plan – bringing the learning together into a clear, practical 12–18 month plan.