This course is designed for creative businesses that want to identify new opportunities, diversify their revenue, and build a more resilient business model. Participants will explore business model innovation and consider how their existing creative capabilities, expertise, and IP could be applied in new contexts, sectors and markets.
Through practical exercises and scenario planning, participants will assess potential new income streams, customers, and commercial opportunities while protecting the profitability of their core business. Participants will leave with a clearer, more confident plan for sustainable expansion and a practical risk-and-diversification roadmap.
Friday, October 2
9am – 4pm @ CREW

Business Consultant
Declan is an experienced Entrepreneur, business consultant and business mentor. He is founder of one of Ireland’s most distinctive, artisan food companies, Kinvara Smoked Salmon. He is a business Mentor with Galway LEO, Mayo LEO, SCCUL and Enterprise Ireland and lecturer with UCD Innovation Academy and with the New Frontiers programme at ATU. He also delivers start-up courses to start-up and early stage entrepreneurs.
Identify the key risks facing your business and assess where they are most exposed
Prioritise risks and put practical mitigation actions in place
Utilise scenario planning
Develop a practical resilience and growth plan for the next 12–18 months
Evaluate diversification opportunities across income streams, customers and markets
This is a 1-day course consisting of 2 workshops. The morning workshop focuses on building resilience in uncertain economic environments and introduces diversification and business innovation models, while the second workshop looks at growth and planning.
Workshop 1: Risk, Resilience and Diversification
Topics include:
Workshop 2: Customers, Growth and Planning Ahead
Topics include:
The course fee is €160.
This course is being offered to the SME at 20% of the market rate (the full programme is valued at €800) with the remaining 80% supported by Enterprise Ireland Smart Region scheme. In order to avail of this discounted rate, all applicants are asked to confirm that they have the appropriate De Minimis balance to accept the support. More information on De Minimis State Aid can be found here: State Aid | Enterprise Ireland
This course is for growing creative businesses with sales experience who want to manage risk, protect margins, build resilience and plan for sustainable growth.
The closing date for applications to this course is Friday 25 September.