Empowering Europe’s Creative Industries with Extended Reality & AI
DIGI-CONTENT, a project designed to address fragmentation and skills gaps in the European Creative and Content Industries (CCI), aims to leverage the potential of Extended Reality (XR) technologies. The primary objective is to enhance the competitiveness of the CCI by empowering regional development agencies to effectively support innovative XR projects, with a focus on AI-driven content creation.
The project addresses four critical challenges: market fragmentation, skills gap, investment challenges, and the need for an ethical and sustainable framework. It aims to foster cooperation, bridge skills gaps, promote tailored investment models, and establish robust ethical and sustainable guidelines.
The project will explore the strategic utilisation of pooled computing resources and federated learning, recognizing their crucial role in the deployment of XR/AI technologies across Europe. Its cross-sectoral nature merges advanced tech like XR and AI with the CCI’s distinct demands, ensuring a policy-focused strategy that enhances regional innovation policies.
The project will bring significant benefits to its partners and its stakeholders, including content producers and users of the applications that could result from the project, such as museums, tourist offices, etc. The project aligns with the EU’s Cohesion policy and other key strategies, contributing to the broader goal of enhancing the competitiveness, sustainability, and ethical standards of the CCI sector in Europe.
DIGI-Content is an Interreg Europe Project and will run from May 2025 – July 2029
